Learning how to write a SEO-friendly content is a task that we who are doing internet marketing are required to learn.
Wondering if you are a blogger or an affiliate marketer or so on, would you like to write a post and then create thousands of hits for that article?
Or are you a sales person (online business), do you want after writing articles about your product, thousands of customers immediately pull in, read from beginning to end and buy from you?
Definitely want it, right?
But maybe not everyone can do this… writing an SEO-friendly article is making you confused and it’s too hard?
Okay, in this article I will share with you 5 very simple steps that anyone can apply…
What is SEO-Friendly Content?
This is the question you need to answer if you want to write a SEO-optimized content!
Simply, you will not be able to create an SEO-friendly article if you do not understand what an article is called… SEO-friendly.
For simplicity, you just need to understand this:
- That is a series of tasks that you need to do to optimize your posts/websites to help users easily find you on search engines (Google) with a specific keyword.
For example: If you are promoting a content creator software like Content Gorilla (I’ll talk more about this secret app below) and you want to reach customers, then surely you need to create a SEO-friendly content so that when customers search for “Content Gorilla” or “Content Gorilla Review” keyword, they will have to see you on Google results. At least on page 1.
This is temporarily called a SEO friendly content.
Why do I call “temporary”?
You have simply done a good SEO job (search engine optimization), and whether or not it really “SEO-friendly” you need to determine some of the following factors:
- Customers find your article but do they click to read it?
- They clicked, but did they read the whole article?
- They read it all, but can they follow it or buy it?
If the above factors are met, then it is officially a: SEO-friendly content!
In short, your main task is to create an article that not only SEO-FRIENDLY but also to be USEFUL for users.
Okay, so how to do all that? The following 5 steps will help you!
Step 1: Nurturing Content Ideas
Nurturing content ideas is a very important thing if you want to create an SEO-friendly article.
The specific work here is:
- Select the topic
- Outline the content of the article
- Think and nurture ideas for content in a specific time
Personally, I have a habit of creating a draft right away in the beginning of the idea for the article, in that draft I will write the title, highlight the main content that will be written…
Then take the time to think and nurture the idea.
Step 2: Keyword Research & User’s Trend
In the previous step you already have the topic and the idea… you have already figured it out!
So in this step, you will have to check whether people think like you?
Do they really have a need for what you are preparing to write?
So you need to do…
#1. Keyword Research
The goal of keyword research is to know:
What keywords are you searching for regarding your product/service? -> Select the keywords for the article.
What is the average search volume for that keyword? -> Is the demand for products/services large?
Okay, there are quite a few tools for keyword research, but I often use the following methods:
Google Search Box
The search box has a nice function is Google Suggestion (hint from Google).
Your job is simply to enter keywords related to the topic/product/service of the article and see all the suggested keyword phrases.
Only with this operation will you find a lot of keywords that users have been searching daily on the internet.
But not yet, you can find related keywords too.
For example, I find the keyword “how to write SEO-friendly content”, then scroll down and I’ll find a lot of related keywords.
Then click on these related keywords and continue scrolling down and you’ll see other related keywords.
So you have a list of lots of keywords.
But not yet…
This is a next free tool for you to research keywords and find a lot of long-tail keywords related to the main keyword.
Okay, so at the end of this step you’ve got a pretty big list of keywords, be aware now that you choose long keywords (more than 4 words) to optimize for the article.
Studies have shown that long keywords (Long Tail) always have a higher search volume, higher conversion rates, and therefore will help increase traffic many times more than short keywords. .
Simply because when users find long keywords it is when their needs are reflected in the most specific way, long keywords will also be easier to SEO because of low competition.
So why don’t we choose long keywords to optimize for content, right?
#2. Check The User’s Trend
At the end of the keyword research step above, temporarily you have a list of keywords used to optimize the article.
However, the question is whether the search volume of those keywords is more or less?
Are users currently interested in such services/products? (is there a need? does demand increase or decrease?)
This is what you need to be sure of before you decide to write.
Now use Google Trend to check it out!
Looking at the statistics chart shows that the search trend and the level of interest of users regarding “content marketing” is always increasing.
Don’t forget to scroll down to discover more topics with a large increase related to this field.
These topics are extremely good for you to build the next article, or this is also small content so you can “add” to that article.
Use KWfinder to check search volume
Do you want to know exactly how much search keywords you use to optimize the article for how many searches each month?
How difficult is this keyword? Which website (rival) is good SEO this keyword on search engines…
KWfinder will give you all that information.
Looking at the above indicators you can see that the search volume is quite high, proving the need to search for “content marketing” is huge.
When using KWfinder, you should also pay attention to 2 indicators:
- KD (Keyword Difficulty): Difficulty of keywords, often keywords with index above 40 will be very difficult to SEO. (but it is not impossible to SEO)
- SERP Overview: The pages that rank highest, this is your competitors.
And your job is to move on to the next step…
Step 3: Research Competitors
For any keyword, most people already have SEO, so if you want to top the search results, you need to “surpass the old top.”
Usually you can immediately use the KWfinder tool to see how top competitors are SEO? And how do you optimize SEO better than them?
Looking at the results above, you will immediately see 3 competitors currently holding the top with the keyword “how to write SEO-friendly content”. However, looking at the difficulty level (33), this is not too difficult a keyword, the chance for you to overcome is absolutely possible.
The faster you can also use Google Search Box.
Then read each article and answer the following questions:
- Have they written a title that excites users to click?
- The main keyword is in: Title; 150 characters of the article; in the URL; in H2 card… yet?
- Is their image relevant to the content, is it unique?
- Is the article easy to read? Long or short paragraphs, is writing easy to understand?
- How is the layout: Are there subheadings? Are relevant keywords optimized and distributed in posts?
- How much internal links do they use? How many external links?
- Do they have videos or infographic support for the article?
- They write long or short articles? How many words?
- The last and most important thing is: Is their content valuable (useful)?
Those are all factors to consider carefully, and find ways to do better than them.
Okay, so when you finish this step 3, you have enough data as the main keyword is what? High or low search volume? List of related keywords for the main keyword, you also have more ideas to build article content better than competitors…
What are you waiting for without moving to step 4?
Step 4: Create Article Structure & Optimize SEO-Friendly Content
The structure of the article makes it interesting to attract and retain readers. Most after clicking on your article, only 25-30% of them read the article.
The rest of them will move away simply because you don’t know how to bring exactly what they need.
Usually when writing articles we will divide into 3 parts:
- Problem solving
#1. How To Create Good Article Structure For SEO
If you start a long intro and don’t immediately mention the main issue or the content of the article, the chances of users leaving right away.
Because you need to understand that when they search for a keyword (problem), the most important thing is that they are looking for a way to solve the problem.
So right in the intro (opening) of the article you should let them know what they will get when they follow this article.
I personally recommend opening the article with questions that immediately hit the problem you intend to solve for your readers.
With questions like this, readers will surely want to see the answer and how they continue to scroll down to… to find answers is easy.
For example, if you are writing a post about “how to optimize content/blog post for SEO” then you can absolutely start with the following questions:
Are you wondering how SEO-friendly article writing in 2019 is different?
Are you looking for SEO-friendly writing tutorials but are too confused? Too much information…
Many times have you tried to learn how to optimize SEO-friendly content but in the end still can’t?
Do you believe if I say SEO-friendly content optimization is not difficult?
Just 5 simple steps like this and I’m sure anyone can do it…
That’s how you ask questions that are straight to the reader’s problem, these questions will create a huge urge to continue reading the rest of the article because they see… this is the right place they are looking for.
Okay, so you have a good intro, now is the time to fulfill your promise to the reader. Please solve the problem right away for them, i.e. provide valuable information related to the topic you are writing.
Writing articles that appeal to readers and make them impossible to move means to make them find your article really helpful, they read the whole article, they find the answer and finally join the article with actions like commenting, sharing, buying…
To create interaction with readers, you can use the questions in the content, at the end of the article, don’t forget to call a specific action such as asking for a comment, sharing on social networks, sign up for newsletter…
Writing particularly compelling content will help users stay on your blog longer, come back more often, and these are very important good things for Google to rate and rank your blog posts. .
I personally believe it is even more important than the SEO-friendly content optimization below.
#2. How To Optimize SEO-Friendly Content
Actually this is SEO-Onpage work, and to do well it is not difficult because you just need to grasp the principle and perform it regularly.
These jobs have been “packed” in the infographic below:
You can also watch the video below or read this On-Page SEO guide to know how Brian Dean can put his article on page #1 of Google just with SEO-onpage implementation!
Here you will probably ask the question: So in the SEO-onpage optimization factors above, what factors are most important?
The answer will be: It’s all important because this is the overall process sequence you need to take to create the SEO-Friendly article!
But I personally think that writing an article title appeals to both users and Google is still the factor to spend the most time.
Because as mentioned above all is only 0 if the user does not click on read your content.
So by all means you need to make the article appear on the front page of Google, but also in any way to create a really compelling title and excite users.
To do that, when writing the title, pay attention to the use: The number + words that cause emotion + the moment
This is a convergence of three factors:
Secret: 5 Simple Steps To Writing SEO-Friendly Content (2019 Update)
Step 5: Update The Content
This is a step that 99% of SEOers often overlook. Personally, I did not care and despise this because I was too focused on making new articles.
But… unless your content is an “irreplaceable” type like “Why the earth turns around the sun?”, most of us will have to update the content.
Because you know that Google’s search bot still regularly goes back to the article to update and index, Google’s algorithms are also smart enough to know if this article is up to date.
Is the content worthwhile at the present time?…
So regularly monitor, update content, knowledge for your article, because you are writing articles to share knowledge for readers so if they find content value no longer applicable, then no matter how good your SEO technique is, it is zero.
Oh I hope this will be the most complete article on how to write SEO-friendly content.
The article is quite long with lots of related information, but I believe that if you apply the right steps and make a habit, optimizing content will not be too difficult.
In summary, 5 important steps to create SEO-friendly content are:
- Need to find a topic and nurture the idea for your articles.
- Research potential keywords for articles & check user’s trend.
- Research competitors to detect strengths and weaknesses then do better than them.
- Create a clear, attractive article structure and apply SEO-Onpage principles.
- Regularly follow up to update the content to keep ranking.
Do you think I was missing a step? Or do you have other ways to write your own SEO-friendly content? Shoot me a message or leave a comment right below for me to study and discuss with you!
Owner of AMN Blog – Make money with affiliate from 2016 // Strength: Inbound marketing, UI & SEO // Interests: Read articles on Quora & surf Reddit. Enjoy sharing about MMO, affiliate marketing & digital product reviews. Read my story