As we all know YouTube is the 2nd largest search engine in the world and the traffic that comes from YouTube is so profitable & super targeted.
So in this ultimate guide, I will show you how to generate thousands of loyal subscribers (who actually buy stuff) from YouTube, just by using a SIMPLE traffic strategy.
Whether you are selling affiliate products, trying to get people to join your mailing list, or just looking to increase traffic to your web pages – this is the answer to getting you seen, and getting your products sold.
I am not interested in complex marketing methods that can only be understood by people who were coding by their 3rd birthday and who dream in HTML. So everything written in this guide is really simple!
The Power of Video – Why use YouTube?
If you take one thing away from this guide make it this: YouTube and video need to be a part of your marketing. If you are taking your business seriously you simply cannot afford to view them as an ‘optional extra’.
YouTube is huge. Second to Google it is the world’s biggest search engine.
- YouTube receives over 3 billion views every day.
- It has over 1 billion unique users.
- Over 6 billion hours of video are watched on YouTube per month.
- It owns over 10% of internet traffic.
Using my YouTube method will allow you to:
- Collect REAL email addresses.
- Build a high quality, responsive list of followers.
- Receive traffic on complete autopilot.
- Receive traffic for FREE.
- Utilize attraction marketing – no need to convince someone they need you, as they come to you by choice.
Still not convinced you need to use video? Take a look at these stats!
- The average American spends more than 20 hours per year watching online video.
- 76% of marketers plan to add video to their sites, making it a higher priority than Facebook, Twitter and blog interaction.
- Cisco expects video to account for 69% of all internet traffic by 2017.
- The chances of getting a web-page on Google’s first page of results increases 53 times with a video.
- Morgan Stanley predicts that Facebook Video Ads worth $1 Billion in 2014 will be worth $5.5 billion in 2019.
- 7 in 10 people view brands in a more positive light after watching interesting video content from them.
- 57% of consumers report feeling more confident in making online purchasing decisions after watching product videos.
- 85% of visitors are more likely to buy after watching a video than visitors who do not.
The Opportunity is NOW
No one else knows how to do this stuff. I am not being arrogant when I say that. But I genuinely believe that this guide is different from all the rest out there.
I have followed lots of YouTube marketing training for a while now. While there are some people who are doing it well and getting results, most of them are using methods that…
- leave a lot to chance
- require a lot of hard work
When I put my videos up I would rather know that they are going to get results, than put in all the effort and just hope that they will work.
We already know that people LOVE watching video. The stats I mentioned above show that.
What makes video marketing all the more important for your business right now is that currently Google loves video too which means it is super, super easy to get traffic with.
You may have missed it but one of the previous stats showed that it is up to 53 times easier to rank a video on Google’s first page than it is to rank your website on there.
Does this have anything to do with the fact that Google owns YouTube and so it is more likely to favor its own content? I think so! But that knowledge is power for you, so use it.
YouTube Marketing The Right Way
Even when you grasp the importance of using video in your marketing, it is still possible to go about it the wrong way.
I have studied YouTube marketing for several years now. The trouble is that most people selling training on YouTube SEO or video marketing are teaching completely the wrong way to do it.
And that kinda rubs me up the wrong way when I see it. Whether they are teaching it that way on purpose or not it is still not aiding our community, so I decided it was time for me to start teaching the good stuff.
When you use my methods, you have the assurance that I have done the research for you. I have made the mistakes so that you don’t have to and I have spent money on all the training products (good and bad) so you don’t need to.
Not only have I DONE the research – I AM STILL DOING IT!
The nature of Google’s search result calculations and YouTube’s settings and features change regularly. I am committed to keeping abreast of all developments, and often re-release products or add on training to ensure that my clients are fully equipped to excel at video marketing.
Now let’s take a look at a few of the unique aspects of this YouTube marketing method.
Meeting The Exact Need
I am going to show you how to target EXACTLY what someone is searching for, in the EXACT moment they need it. Right down to the very words they type in to Google.
Think about your own experience of searching on Google for a minute.
Sometimes you make an initial search, and then have to refine the search, change the word order and add details before you get results that are anywhere near relevant.
On your quest to find the answer to your query you find yourself trawling through results pages, trying to find the magical combination of search terms to get the result you want. It sucks right?
Now think of those times when you have made a search and the very answer to your question, or the very product you need has popped up as a top result on Google’s first page.
Which is the better user experience? The second one of course.
Now flip it around. Imagine that your product or service could be the one that pops up on Google’s first page, offering the EXACT answer to whatever that user is searching for.
And imagine that not only were you able to provide the exact answer, but you also showed the user you understood their precise problem because your video title uses the EXACT SAME SEARCH TERM that they typed in.
They would certainly be a lot more inclined to click on your link than the generic search result ranking below you. And they would certainly get the impression that you are someone who thinks a lot like them, and is probably well placed to offer a solution to their need.
When you use video marketing like this, you are sending a powerful message that people cannot ignore.
I know your itch. Now let me show you exactly how to scratch it.
A Welcome Break
We have established that people love online videos. And this is especially true when it comes to the Google results page.
On an average internet search, the user is met with 10 or so search results in text form. It may be very useful text letting them know that the web page holds exactly what they need.
However let’s be honest – everyone gets bored sick of seeing website after website, with big time-consuming paragraphs to be read and multiple menus to navigate.
So when a video thumbnail appears amongst the search results it is a very attractive option. It represents a break from the standard – a pattern interrupt.
Watching a video is the easy option so it is the one a lot of users will go for. As a result, videos get a much higher click-through-rate than normal web links.
So let’s just recap, and do some math while we are at it:
A Match Made in Heaven
We have talked about the power of video and looked at how it is vital to include in your marketing strategy. But what about the actual content of the video you will create using this method?
It is all very well getting your videos ranked on Google’s first page, but if they are misleading, vague or generally not very good – they won’t convert into sales, and it will all have been for nothing.
Fear not. I am going to show you how to craft individual videos to target a specific key phrase.
So instead of someone taking the time to type a very specific weight-loss search term, and being shown a generic video about weight-loss that still leaves them with their specific query, we have a better way.
I will show you how to make each video target and focus in on EXACTLY what the user wants, in a way that subtly reminds them throughout that you know exactly what it is they are looking for.
Each one of your videos is going to be laser-targeted straight to the heart of the issue.
In addition to being a very accurate tool to sell with, using video in this way is great because it acts as a ‘soft sell’. You will use each of your videos to create a connection with the viewer.
Quite uniquely, video allows you to establish a relationship with someone because they can see your face and hear your voice.
Instead of being faced with a long sales letter or flashy animation, your potential buyer is able to see a real person, talking directly about the exact need they have just typed into their computer while sat at home. It is as if you have read their mind.
It is 100 x more personal than hitting them with a block of “BUY NOW!” text and images right from the start.
If people enjoy your videos, they feel like they KNOW you, LIKE you, and (as we saw in the statistics) feel they can TRUST you.
The viewer does not feel forced into anything – you are not making them click on a Facebook or solo ad to come to your site. And there is a lot of power in this.
They are the ones who will make that decision to visit your site at the end of the video. You are putting the power into their hands.
This process has a number of awesome knock-on effects. One of these is that after watching your video people are MUCH more likely to give you their real email address when they visit your site.
Because you have let them take the decision to come onto your site, handing over a real email address becomes a lot easier for them. They will be more inclined to believe that any mail-outs you send them will actually be worth reading, and not just destined straight for the junk bin.
The second great effect this style of video has is to pre-condition someone for a sale.
By the time they are finally faced with the option to ‘Add to Cart’ they feel like they already know you and trust your recommendation that this product or service is just what they need.
Sit back and watch your sales increase!
I am guessing that by now you are ready to get going and implement my video technique into your business. But if you are anything like me, I am willing to bet you still have some questions.
They probably relate to challenges that you have faced when attempting video SEO before, or things that have stopped you even attempting it.
- I don’t have the time for this.
- I don’t know how to find keywords.
- I know absolutely nothing about SEO.
- I don’t know how to structure my videos.
- I just need a proven step-by-step plan to follow.
These are all legitimate challenges. But I am confident that over the next few sections I am going to blow away each one of these concerns and any others you have, one by one.
Are you ready to learn this method?
Step #1: Pick A Keyword
You could spend hours crafting a brilliant YouTube video, but if it is not something that people are searching for then chances are very few people (if any) will see your video.
Even worse – you could spend weeks and thousands of dollars designing a website, only for it to sink into obscurity with 0 views a month, because you just took a guess at what people are searching for.
You may think it best to create one generic video that could be applied to numerous searches, and then work very hard to try and get it to rank so it can catch any incoming searches vaguely related to it.
You would not be the first. But you would be wrong. Not only will viewers receive a mediocre experience when they watch that video – IT IS UNLIKELY THEY WILL EVER SEE IT because it will get lost in the sea of other generic videos fighting to rank.
To cut out the guesswork we will build each of our YouTube videos around one keyword (a search term that people type in such as ‘how to lose weight’).
That way we can pick searches that we know people are searching for, and use our video to offer a solution for them.
How do you know what people are searching for? Perform some keyword research!
A Word On Market Research
Before you dive in to creating and optimizing your videos, make sure that the product, service or training you are selling has a viable market.
- Is there a desire online to buy this product?
- Are other people already selling similar products?
- Are there paid ads on Google when you search for this product?
If your target market is just people that want a quick and easy ‘tips’ video without parting with any money, chances are you are wasting your time.
As you work through the following steps, build up a list of good keywords you want to use. As we have said already, we are going to make multiple videos, so the more strong keywords you have at your disposal the better.
The most commonly used tool for choosing keywords is Google’s free Keyword Planner tool. This can be found on Google Ads service. Just create yourself an account, and skip the ad set-up process if you don’t wish to pay anything. Then click the Keyword Planner tab at the top.
Using the Google Keyword Planner, type in a generic search term for something in your industry and you will be shown the number of searches this keyword gets each month. Google will also suggest similar keywords and show their search volume.
Example of Google Keyword Planner results page
Keyword Research Tips
- The more words in your keyword (or the more specific it is) the better. Aim for keywords with 4 or more words.
- It should receive enough searches per month to make it worth your while. Over 500 searches per month would mean a good amount of traffic could come your way if you rank. If you ranked 10 videos for keywords with this amount of traffic that’s a potential 5,000 visits to your website each month.
- You may have heard the phrase ‘Longtail Keywords’. This refers to keywords that are made up of a longer string of words and in turn are more specific and tend to have less competition. These are good keywords to use for this method.
- Be aware 7 the more searches per month, the more likely it is that other people are trying to rank for it (therefore the harder your job).
Problem Solving Keywords
Target people who are clearly looking for an answer to their problem quickly. If their keyword has a time frame on it or if the keyword suggests that the viewer is in desperate need of a solution then this is ideal. We call these keywords ‘problem solving’ or ‘desperate’ keywords:
Normal Search: ‘weight loss’ [Searcher may just be looking abstractly]
‘Problem Solving’ or ‘Desperate’ Search:
- ‘how to lose belly fat’ [Searcher is looking to solve a specific problem, suggesting they could be a buyer]
- ‘how to lose belly fat in 1 month’ [searcher has a time frame on their problem, and is even more likely to be a buyer]
- ‘how to cure my tinnitus’ [searcher desperately wants to stop the ringing in their ears]
The best problem solving keywords I have seen that let you know someone is a buyer are ones like ‘How much are Nike Air trainers’ or ‘Where can I buy weight loss program’.
A cost-inquiry keyword like this screams I AM A BUYER! SHOW ME THE GOODS! They practically have their wallet out already. If you can rank for keywords in your market like this then you will have access to some of the best customers online.
As you become more experienced at keyword research you will begin to notice something interesting. Google considers certain phrases or topics to be more ‘video-worthy’ than others.
By this I mean that Google is a lot more inclined to include videos on the first page of results.
You may be worried that your particular market is one that is not considered video-worthy. If you just pick your keywords randomly and hope for the best, this could well be the case.
However the good news is that there are a number of search-query phrases and words you can include in your video title/keyword to show Google that your topic lends itself to video content.
I call these ‘showing’ words because they hint that a visual demonstration will aid the viewers understanding. Check out below for some of the most common.
- How to…
- What is…
- How do I…
Analyze your competition
When you find a keyword you like the look of, search for it on Google. What can you see on the first page? Are there many big (authority) sites such as Wikipedia, Yahoo Answers or big brands? These will be hard to beat.
Are there any videos? If videos are ranking on the first page this is good news as it suggests we may be able to rank our own video as well.
Are the videos already trying to rank for your keyword? (Are they using the exact keyword in their title and description.)
If there is already a well-established user with tens of thousands of views and subscribers targeting your keyword specifically, it may be wise to choose a different keyword.
But if a video is ranking and they don’t seem to have much authority then we may be able to out-rank them or at least sit on the first page with them.
Remember – it doesn’t matter how many search results show in Google. You only need to beat one on the first page to take its place.
Step #2: Shoot & Edit The Video
You have a handful of good keywords you would like to rank for. Now it is time to shoot your videos. In the past shooting a good quality video required a lot of money and equipment. These days, you have no excuse.
The average smartphone can produce a fair quality video if used with good lighting. Your laptop may even have a webcam you can use. So get filming.
And remember – create a separate video for each of the keywords you wish to rank for.
Your video should achieve 2 things:
- Show you as an authority in your niche. No one wants to buy a product or service from someone who doesn’t know what they are talking about.
- Get people off YouTube and onto your website as soon as possible. As much as we love YouTube, it is full of distractions. The longer people stay on there, the more likely they will click a video in the ‘recommended videos’ sidebar. And as soon as that happens it is HIGHLY UNLIKELY they will return to your video. So you need to get them straight onto your site (or your affiliate site).
- Film in a location that suits your market.
– Dog training – outdoors or with your dog.
– Fitness – at a gym or as if you are out for a run.
– Make money online – at a desk with your computer and relevant books and equipment in view.
- It is not easy to be in front of the camera at first. You will get better though so stick with it. The value of appearing to your customers establishes a whole new level of trust, as you already know.
- Make it clear that you know the viewers problem and have the solution.
- Say your keyword several times throughout the video, as naturally as possible.
- Briefly tell people about the product, service or website you are promoting
- Give enough information to show that the answer they want is on your website. However, avoid giving so much information and value that you solve their query right there and then in your video. You can say goodbye to the possibility of a website visit then!
- Keep the video short. For most niches don’t go longer than 3 minutes.
- Tell them the name of your website where they can learn more and access the product or service they are interested in.
- If you absolutely do not want to appear on camera, you can hire someone as your spokesperson at sites such as Fiverr. Give them a script to memorize.
A few additions in editing can go a long way. You only need the simple video editor that came with your computer, such as Windows Movie Maker or iMovie.
- Place a watermark across your video. A watermark is an image or line of text that is placed over the top of your video. In this case use the URL of the website you want viewers to go to.
- Cut off the beginning and end of your video. You don’t want seconds of you sitting in awkward silence, or lunging to hit the ‘stop record’ button.
- Add some quiet instrumental music in the background.
Example of Video Editing
Step #3: Video SEO
Search Engine Optimization (SEO) refers to the steps you take to optimize your video for your chosen keyword. This will then increase your chances of getting your site or video to appear on Google’s front page.
Some of these steps happen on the video page (on-page SEO), and others happen behind the scenes (off-page SEO).
In our case we are looking to optimize our video for the target keyword. This tells Google and YouTube that your video is all about this particular keyword.
While YouTube and Google rank things in a slightly different way, it is safe to say that if YouTube gives your video a good ranking, Google will follow suit.
YouTube takes 2 main factors into account when deciding how to rank your video. These are the Video Content, and the User Engagement that your video and channel attracts.
We will cover both of these to ensure you have the best chance of getting ranked.
The following actions are ‘on-page’ actions – things we can make a difference to on YouTube.
When you upload your video to YouTube, you need to show YouTube and Google that you are an active user with content that is relevant to your target audience.
Follow the below steps with your video to give yourself the best chance of this.
Google Account – Create a free Google account and optimize it so it is relevant to the market and keyword you wish to target.
YouTube Channel – When signed in to your new Google account, YouTube will automatically create you a YouTube account and channel when you visit the site. Optimize this in the same way as above – update your channel description and cover photo. Show that you are a real user who intends to stay. The authority of your YouTube channel is used as a basis for the ranking of videos on it.
Video Title – This is one of the most important factors. Use the exact keyword in the video title, and add an intriguing phrase after it to get people to click on it. This ensures your click-through-rate will be high. Keep it relevant though – misleading viewers will only destroy trust.
Description – Describe what your video is about and make sure to use your keyword again several times in there. DON’T, however, stuff it in mindlessly at every opportunity.
- Make the keyword very clear to Google while at the same time showing you are a real person.
- Bonus – if your keyword is near the start of the description, it will be highlighted in bold in Google or YouTube search results, for people searching for that phrase.
- Put a link to your website in the description on the very first line. You want to make it easy for your video’s viewers to find and click on it.
- You could use an edited transcript of your video script as the basis for your description.
Tags – Add several tags to your video. Tags are YouTube’s equivalent of keywords. You want your tags to be the keyword you are targeting, and some variations of your keywords.
- As long as they are relevant it is hard to use too many tags.
- Add in a few extra keywords you would like your video to rank for in addition.
- Use the plural and non-plural version of your keyword. E.g. ‘kettle bells’ as well as ‘kettle bell’.
Transcription – YouTube automatically transcribes your video for you (albeit with varying degrees of accuracy). Better than this – there is currently an option to upload an exact transcript of your script to YouTube, so that it will be accurate.
YouTube takes into account your video’s transcription when evaluating whether your video is relevant to your video title and keywords. If it is happy with this, your video will appear in the results for ‘Closed Caption’ (cc for short). This can help increase your click-through rate in the long run.
Comments – Users interacting with your video. When your video begins to gain comments, it creates a big boost to its YouTube ranking.
- Take the time to engage with the YouTube community. If you comment on the videos of users who have similar content to yourself, it will encourage people to visit your channel and leave comments on your videos.
- Be quick to respond to comments that appear on your video. This will foster more, and YouTube looks upon the ensuing back-and-forth favorably.
- As with fake views, it is inadvisable to purchase fake YouTube comments.
- Don’t be afraid to ask for comments or feedback. If your content is strong then it is not too much to ask from people.
Likes & Favorites – Getting ‘Likes’ and ‘Favorites’ for your video often happens when your views increase.
- When you post your video and ask people to view it, it doesn’t hurt to ask them to ‘like’ it at the same time, or add it to their favorites.
- Don’t be scared of getting a few ‘thumbs downs’. Most videos with more ‘thumbs down’ than ‘likes’ were not ranking highly anyway, as their content was poor.
Now you have your video content sorted. On some occasions having strong content and good ‘on-page’ SEO is enough for your video to do well. A lot of viral videos achieve thousands or millions of views through no further work.
However it is usually necessary to put in a bit more work to help your videos ranking. Let’s look at the best ways to improve your user engagement and off-page SEO factors.
Views – It goes without saying that the reason you put the video up is so that people would watch it.
- The number of views your video gets is a BIG factor that YouTube and Google take into account when deciding how it should rank.
- Promote your video using your blog, or social media. Share it everywhere (relevant) you can think of. This will lead to an increase of views.
- Be wary of purchasing fake YouTube views. There are a lot of people out there claiming to use foolproof methods to increase your user engagement. You may get away with it, but it is a fact that YouTube are constantly improving their methods to find fake user engagement. Use of them can often lead to your video, channel or account being deleted.
- The amount of time the average viewer spends on your video is also very important. Use YouTube’s ‘Analytics’ section to look at your audience retention rates. If most viewers are quitting your video at a certain point, try to analyse why this is so you can avoid it on your next video.
Backlinks – Links from other websites that point to your page. To give your video more authority in YouTube and Google’s eyes it is often necessary to build a good amount of inbound backlinks to it.
- You can build backlinks naturally by joining in conversations on relevant forums, groups and question/answer sites and posting links to your video. Make sure it is genuinely helpful and relevant though, or you could be penalized.
- Make use of the Social Media share buttons that are on YouTube. Get your video out there on as many social media channels are you can.
- Consider sending backlinks to your channel as well as your video. Remember – the authority of the first impacts the authority of the second.
- If you make good quality videos then your video will begin to build backlinks naturally, as people share your videos with friends and on forums.
- A faster way to build backlinks is to purchase them in bulk. These can be bought quite cheaply from people who know exactly how and where to build the best links – saving you the job of having to learn. I personally use a site called Fiverr, but there are plenty of others out there.
Video Embedding – Embedding a YouTube video means placing it on a website or blog outside of YouTube.
- Go to your video’s Advanced Settings and ensure that video embedding is allowed.
- Embed your video on your own blog or website. You can find your video’s ‘embed code’ in video settings.
- Don’t worry about someone stealing your video and claiming it as their own. If you have placed a footer with your website on the video it will still direct viewers to your site. YouTube will also track the views of the embedded video, so it will only have a positive effect.
Repeat & Grow
The first time you go through this whole process it may take you a little while, as you figure out what keywords will work for you, customize your YouTube Channel, and film your video in a way that may be new to you.
However in no time at all you will get the hang of it, and find that all aspects of the process speed up for you. And this is brilliant news, because it means you can pick several of those specific ‘long-tail’ keywords, and make a unique video that targets each of them.
While you may experience near instant success in ranking your videos, it can often take a few weeks for videos to rank. There is no point waiting to see how your first video will do before starting on your next one. Get recording a video for your next keyword, and repeat the process.
That is pretty much it. Simple right?
As you start researching keywords and uploading videos you will find out what works for your niche and style, and can customize your approach.
I always love to hear how the system is working for you. If you have had success with the method, please let me know in the comment section below and don’t forget to share it with your friends.